Main Street Helena was curious about the fans that attended the annual Arkansas Blues and Heritage Festival and initiated an unofficial but informative survey to 323 people that shopped in stores along Cherry Street during this year’s festival.

Tim Schuringa, senior community development officer for Southern Bancorp Capital Partners and MSH member, shared some of the data gathered and the potential of such information.

“We can look at the information from an age standpoint for sponsors. Like who they are and where they are from and identify what age groups are under represented,” said Schuringa.

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